I'm a strategic sales consultant and fractional revenue partner for creators and digital media companies. I build the pipeline, broker the partnerships, and structure the deals so the right brands meet the right talent.
I sit between creators and brands, bringing strategic thinking and real sales infrastructure to both sides of the partnership.
You've built something people pay attention to. I help you convert that into partnerships that are structured right, priced right, and don't leave money on the table.
I help brands and agencies identify, evaluate, and partner with creators who actually move the needle, with deal structures that protect your investment.
I don't hand you a playbook and disappear. I work inside your business until the revenue shows up.
I map your current revenue, partnerships, and pipeline. I identify what's working, what's underpriced, and where the gaps are.
I develop outbound strategy, pitch materials, pricing frameworks, and target lists, then start working the pipeline myself.
I negotiate, structure, and close partnerships that are built to last. Not one-off deals that disappear next quarter.
"Creators don't need another manager. Brands don't need another vendor. Both need someone who understands the business of attention and knows how to turn it into revenue."
Max Polisar
Interesting things happening in the creator economy, plus my own takes when I have something worth saying.
Little Dot Studios' data across 100,000 videos and 1 billion hours watched shows TV-length content (40-60 min) dominates watch time and revenue on YouTube. The more YouTube is watched on TV, the more fans want TV-like content.
John Brewton applies Charlie Ellis's investing classic to the creator economy. Most creators are playing a game structurally stacked against them. The way out is to stop chasing followers and start building a real business.
Deal volume rose 17.4% year-over-year to 81 transactions in 2025 as PE firms and strategics raced to strengthen creator relationships. Average transaction sizes increased meaningfully.
AI pressure, platform shifts, and demands for measurable performance will collide with creators' push for control, defining where investment grows and where it strains.
Creator economy ad spend is forecast to hit $43.9 billion in 2026. Paid amplification of direct partnerships is where the bulk increases are coming from, up 48-56% year-over-year.
How creators expanded beyond social platforms into media, commerce, and live experiences. A data-driven look at the trends shaping the industry heading into 2026.
U.S. creator ad spend projected to reach $37 billion in 2025, up 26% year-over-year. Nearly half of all creator ad buyers now consider creators a "must buy" channel.
Survey of 3,000 creators reveals a shift toward greater control, smarter monetization, and increased AI use. 98% have set business goals, 95% are leaning into direct-to-fan models.
Whether you're a creator looking to scale revenue or a brand looking for the right partnerships, I'd like to hear what you're working on.